Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! September 2024 has major updates from Meta, Instagram, Google, and LinkedIn.
Facebook and Meta News Updates
- Meta Connect 2024: New Announcements and Innovations – Meta hosted its annual Connect event, unveiling updates in AI, hardware, and the Metaverse. The event showcased the company’s commitment to VR/AR technology and highlighted various software and AI enhancements aimed at fostering a more connected digital ecosystem.
- Ray-Ban and Meta Glasses Get AI Features and Integrations – Meta announced new AI capabilities for Ray-Ban smart glasses, focusing on improved user experience and expanded partner integrations. Users can expect features like hands-free information access and real-time translations, marking a step forward in the integration of AI into everyday wearables.
- Meta Quest 3S: Launch of a More Affordable VR Headset – Meta revealed the Quest 3S, a VR headset designed to be more accessible in terms of pricing. The device aims to bring mixed reality to a wider audience, supporting both immersive gaming experiences and professional collaborations while emphasizing affordability without sacrificing quality.
- Meta Upgrades AI Products for Better User Experience – The latest Meta AI enhancements aim to make their products more functional and user-friendly. The company highlighted improvements to AI assistants and other interactive technologies, emphasizing natural language processing and integrated AI capabilities that help both users and businesses.
- Orion: Meta’s First True Augmented Reality Glasses – Meta introduced Orion, its first true augmented reality (AR) glasses, designed to overlay digital information seamlessly into the real world. Orion is part of Meta’s long-term vision to make AR a standard aspect of daily life, offering users a hands-free digital experience.
- Meta Releases New Tools to Boost Holiday Sales for Advertisers – Meta released new tools to assist businesses in driving sales during the holiday season. Updates include enhanced creative options, ad optimization features, and insights to improve campaign performance, all aimed at helping advertisers reach customers more effectively with tailored holiday content.
Instagram News Updates
- Instagram Explains Decision Against ‘Following’ Feed Option – Instagram’s leadership commented on the platform’s lack of a ‘Following’ feed, explaining that user behavior and engagement patterns support the current algorithm-driven experience. The focus remains on personalization rather than a purely chronological feed to maintain user engagement.
LinkedIn News Updates
- LinkedIn to Remove Community Top Voice Badges – LinkedIn is discontinuing its Community Top Voice badges, which were previously used to highlight influential users on the platform. This move suggests a shift in how LinkedIn aims to elevate content and could change how users are recognized and promoted.
- LinkedIn’s Revenue Attribution Report Guide for Marketers – LinkedIn released a guide to help marketers use its Revenue Attribution Report feature more effectively. This report allows for better tracking of marketing performance and ROI on LinkedIn, providing a step-by-step guide to setting up and interpreting the data for improved campaign performance.
TikTok News Updates
- TikTok Introduces Search Ads Campaign Feature – TikTok announced a new ad format with its Search Ads Campaigns, enabling advertisers to reach users based on their search queries. This new tool provides brands with the ability to target users who are actively searching for content, expanding opportunities for discoverability and engagement.
- TikTok Appeals U.S. Ban in Federal Court – TikTok is challenging a US ban in federal court, arguing that restrictions on its operations are unjust. The outcome of this legal appeal could have significant consequences for TikTok’s business in the US and for its millions of users.
- TikTok Shop Seller’s Playbook Released – TikTok released a comprehensive guide for sellers on how to best use TikTok Shop for their businesses. This playbook provides strategies for maximizing sales and includes tips on engaging audiences, leveraging platform features, and growing e-commerce presence on TikTok.
X News Update
- User Data Shows ‘X’ (Twitter) Losing Users in U.S. and UK – Recent data reveals that ‘X’, formerly known as Twitter, is experiencing a drop in user numbers across major markets like the U.S. and UK. This trend highlights the challenges ‘X’ faces as it navigates ongoing platform changes and competition from other social media platforms.
SnapChat News Updates
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Snapchat Urges Brands to Move Beyond ‘Last Click’ Attribution – Snapchat suggests that brands should adopt more comprehensive marketing analysis approaches rather than relying solely on ‘last-click’ attribution. The company encourages advertisers to consider the full customer journey and how Snapchat’s ad formats can influence behavior across multiple touchpoints.
- Snapchat Unveils Updates at Annual Partner Summit – Snapchat announced a series of updates at its Partner Summit, including new augmented reality features, advertising tools, and analytics improvements. The updates are designed to enhance user experience and provide advertisers with better opportunities for reaching their audiences.
Google News Update
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Google Rolls Out AI Ad Image Editing Across Platforms – Google has introduced new AI-powered image editing features for ads across platforms like Search and Display. These capabilities make it easier for advertisers to create visually compelling ads, offering customizable options to enhance engagement.
- Google Ads: AI-Powered Campaign Tools and Controls – Google Ads announced updates to its AI-powered campaigns, providing advertisers with enhanced tools and controls. The new features include improved performance insights, audience targeting capabilities, and creative suggestions, helping businesses optimize their ad strategies effectively.
- YouTube Announces New Features at “Made on YouTube” 2024 Event – At its “Made on YouTube” 2024 event, YouTube unveiled nine new features aimed at supporting content creators and enhancing viewer experience. The new tools range from improved monetization options to creative enhancements, emphasizing YouTube’s commitment to its user base.
Digital Research and Industry News Update
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Insights from a Study of 1 Million Google Ads – Search Engine Journal shared findings from a study analyzing over 1 million Google Ads. The report offers valuable insights and actionable strategies for creating effective ad copy, helping advertisers improve their performance based on proven tactics.
- BrightEdge’s Guide to AI and Marketing – BrightEdge published an extensive guide on the role of AI in digital marketing. Covering trends, tools, and best practices, the guide provides marketers with practical insights on how to leverage AI for more effective campaigns and strategies.
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